The Korean Cultural Service New York and the Consulate General of Korea in New York present
The K-Food World Festival Preliminary Competition in New York

Sunday, July 21st 2013, 5 pm
The International Culinary Center of New York
462 Broadway New York, NY 10013

The Korean Culture Service New York in congruence with the Consulate General of Korea in New York, sponsored by the Ministry of Foreign Affairs of Korea (MOFA) and Munhwa Broadcasting Corporation (MBC), present the K-Food World Festival! This competition is an opportunity for those of non-Korean ethnic background who appreciate Korean cuisine and have a passion for cooking with a creative flair to demonstrate their culinary prowess! Though Korean cuisine is deeply embedded in tradition and boasts vibrant, strong flavors, it is still highly adaptable and chefs around the world have experimented with it and incorporate its flavors and techniques into their own dishes.

Contestants will first submit an application including an introduction video describing his/her background and passion for Korean food by July 17th. If selected, the contestant will compete in the Preliminary Competition in New York City, held on July 21 at the International Culinary Center in Manhattan. In this round, competitors must choose, cook, and present 1 Korean dish out of the 4 given base options—bibimbab, tteokbokki, bulgogi, and kimchi (freestyle)—and we highly welcome the contestant’s own personal touch to their signature dish! The preliminaries will be filmed by MBC.

The winner, selected by a panel of expert judges on the day of the competition, will join the representative winners from the other participating countries in Korea from August 12th to the 17th for a six-day culinary trip and the opportunity to compete in the Final Round on August 16th for the chance to win a grand prize of US $10,000. During the trip, contestants will get to experience Korean culture firsthand and meet with celebrated culinary mentors such as Soo-jin Kim, the director of Food and Culture Academy, Edward Kwon, a celebrity chef, and Jae-eun Park, renowned food stylist.

Please visit the event page on http://www.facebook.com/KFoodWorldFestival or KCSNY’s webpage on http://www.koreanculture.org for more information. Inquiries can be made through the Facebook page or email tourism@koreanculture.org.