Korean Cultural Center New York seeks a PR Manager
Job Description and Responsibilities
To provide strategic support to the mission of the Korean Cultural Center New York of introducing and familiarizing the US audience to all aspects of Korean culture including, but not limited to, visual and performing arts, music, film, cuisine, and sports.
To leverage media channels in a way that effectively utilizes media and social platforms and technologies. This person will be responsible for planning, and taking an active role in executing paid and owned campaigns across a multitude of projects with varying response goals. The Planner will work closely with the Creative and PR team, as well as other project units within the organization.
Managing day to day plans and changes/maintenance of media plans across disciplines(digital and traditional)
Working directly with the creative & PR team in creating, updating, and presenting media plans
Researching and compiling competitive data
Develop and apply a working knowledge of basic media concepts, terminology, media math and media plan execution (e.g., reach, frequency, universe, rating, CPM)
Responsible for all analysis, planning, placement and related reports
Provide campaign-performance analysis during campaigns and more in-depth analysis post-campaign
Working with other teams to solve strategic problems (e.g. buyers understand planners and vice versa, execution of integrated/added value programs, billing discrepancies, traffic problems, contract loading, pre-emption, make-goods)
Manage buy stewardship, analyze campaigns, and recommend tactical changes to maximize campaign performance.
Qualifications and Other Relevant Information:
Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications
Must be a native English speaker (no exceptions); bilingual with Korean preferred
1-2 years of media agency backgrounds or culture-related field
Strong quantitative and analytical skills; excellent verbal and written communication skills
Detail oriented with exceptional critical thinking and problem solving abilities
Proficiency with Microsoft Excel, Word, and PowerPoint
Ability to multi-task, work successfully with teams, and work under pressure
Partner effectively with both external sources and internal team members, including event, creative, digital, marketing, and more.
Compensation is commensurate with experience
Please email a resume and cover letter with salary requirements to email@example.com. No phone calls please.
Application will be accepted by December 9 at 23:59pm(ET)